PPC, SEO, and SEM | Online Tactics to Grow Your Congregation

Your congregation will not grow without help. Growing a congregation takes more than a welcome message on the church sign. You need to go where people are, and that’s on the Internet. Online marketing can help you reach a wide range of people who could become visitors and church members. All you need is a relevant website and reliable Internet marketing strategies.


1. Search Engine Marketing (SEM)

SEM is a way to attract website traffic. It’s a form of gaining traffic by paying for ads on search engine platforms. These ads are known as pay-per-click ads. Search Engine Land reports that the most popular platforms for these ads include Google Adwords, Bing Ads, and Yahoo: Search Ads.

2. Pay-Per-Click (PPC)

PPC marketing is when you use search engine advertising to attract visitors to your website. If you’ve ever used a search engine, then you’ve seen these ads. They are the sponsored ads that appear on the search results page. Every time someone clicks your ad they are taken to your website.

The search engine charges you a fee each time your ad is clicked. This is why you must create a relevant and well-written ad that attracts the audience you want. According to WordStream, creating ads that have targeted keywords is the way to attract the best visitors. If your keywords aren’t relevant to your website, then you’ll waste money on useless clicks. Local SEO firm, Moonraker Marketing – 2401 Winsted Ln, Austin, TX 78703, (512) 234-3690 – advises caution when using PPC advertising. With PPC, you have to continue paying to continue receiving traffic, whereas an option like SEO is an investment in future traffic.

3. Search Engine Optimization (SEO)

The Beginner’s Guide to SEO describes SEO as an online marketing tactic for gaining visibility in search engine results. Unlike a paid method such as PPC, SEO makes use of free traffic that results when people click your link in the search engine results.

The main components of SEO are keywords and links. Keywords are important because they tell the search engine what your website is about. If you have a website about “fresh red apples,” then you should have “fresh red apples” as a long-tail keyword.

When someone does a search for that phrase, your website is likely to appear in the results. You might attract less traffic, but it will be finely-tuned traffic. It’s important also to optimize your website for your chosen keywords. That means you need to have relevant information for your visitors.


Link building is important as well. This refers to other websites linking to your website. When people link to your website, the search engine assumes your website has relevant information. Getting a link from a highly-popular website can do wonders for your traffic. The quality of the link matters more than the quantity.

4. What this Means for Your Church

A case study about churches and online marketing suggested using a church website to connect with the public. Put people at ease by providing service times, location details, what to expect, and contact information. It helps to provide information about the pastor, membership, events, and more. Authenticity is important when it comes to church marketing. Use your church website to let people know they are welcome and encouraged to attend.

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